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Having a digital camera does not necessarily make you a professional photographer.

Three Lions Design Studio conducted a 13 week study to understand the importance of quality pictures to the overall success of a classified ad campaign. The tests consisted of real estate sales and rentals, automobiles, retail items, and a service business. We concluded that a high-quality professional photograph would generate at least 10X more interest than an ad with no photo at all; ads with photos taken by an amateur 5X.

In closing, whether you choose to use our in-house photographer, or find a photographer of your own, the value of having quality photographs is well worth the investment and will dramatically increase your results.